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Put a Billboard in your Customer's Wallet

Want to Increase Your Purchase Frequency?

Gift and Loyalty cards increase
the frequency of visits by your customer base


When a customer buys a
$5.00 bouquet of flowers, teach your sales staff to upsell by suggesting
a gift card for the next
time he finds himself in the "dog house".  Not only does the average ticket on that sale increase, but you have guaranteed return visits from that customer.  Find out more about gift cards.


Gift Card Statistics

  • Over $100 Billion is spent on Gift Cards annually
  • 93% of U.S. consumers purchase or receive a gift card annually
  • Consumers spend an average of $213/year on gift cards
  • 83% of corporations use gift  cards for employee incentives

Purchasing Habits

  • 72% of customers will spend MORE than the value of their card
  • On average the recipient will spend 20% MORE than their gift card value
  • 55% of gift card recipients require more than one shopping trip to spend the balance of their card.
  • 81% of consumers purchase gift cards for birthdays.
  • Birthdays are the most popular occasion
    to buy a gift card
  • 67% of consumers purchase gift cards
    for other holidays.
  • American households have an average
    of $300 in unused gift cards.

US Shoppers Love Gift Cards, which Translates to More Revenue for Retailers

WASHINGTON D.C., July 8, 2014 – Americans love giving and receiving gift cards. They are always in demand and present retailers with significant incremental sales opportunities. This is according to new consumer research from the Retail Gift Card Association (RGCA).

The Association surveyed more than 1,100 US consumers on their use of gift cards, preferences for giving and spending the cards, and willingness to embrace new gifting options like e-codes, which are digital gift cards that can be purchased online or through a mobile app. A full infographic detailing the shopper response can be found here

“Convenience and choice make gift cards extremely popular among consumers. Although mobile gift cards and e-codes are not widely used by consumers, we anticipate that the adoption of these technologies will continue to rise into the future,” said Mary Donovan, Executive Director of the RGCA. “From a business perspective, we are pleased to see the degree to which gift card sales deliver benefits to retailers: consumers report spending more when both purchasing and redeeming gift cards.”

The RGCA consumer gift card study was conducted via online survey in the spring of 2014 with more than 1,100 adult respondents. The sample was representative of the adult US population in terms of education, income and gender.

Source: The Retail Gift Card Association. www.National Retail Federation , 2014


Gift Card Programs

The success of gift cards in the electronic payment arena is amazing. Their use is no longer restricted to the large department store and bookstore chains. Thanks to programs like Your Own Gift Card, any merchant can offer personalized or custom, reloadable gift cards to their customers and reap the financial benefits for their success. Find out how Your Own Gift Card Program can become a key to your success.

Loyalty Card Programs

Edge the competition by keeping your current customers loyal and making your company more visible in a competitive marketplace. You are the architect of how your own loyalty card program will work so reward your customers in a way that makes sense for them and your business. Find out how your own Loyalty Card Program can work for you.

Choose your level of Customization
Basic Card
1 Color Pre-Designed Card
1 Color Custom Designed Card
Full Color Custom Design Card

Don't Stop with Just Having Your Own Card.

We have the perfect way to advertise your gift cards and boost sales and profits.


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Merchants Bankcard Systems of America is a registered ISO/MSP of First National Bank of Omaha.
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